PHILADELPHIA - For some republic, the Super Bowl won't be the biggest thing happening Sunday. 

In honorable of Kylie Kelce, the very pregnant wife of Eagles inner Jason Kelce, a baby gear company is offering a reward for all "Most Valuable Pushers" who give birth on Feb. 12.

Frida, the popular baby product brand, has officially sponsored Kylie Kelce as the Super Bowl LVII's real MVP or "Most Valuable Pusher." That's because Kylie will be approaching her own football-sized disputes as she becomes a mom for the third time. 

By the time the big game rolls near, Kylie will be 38 weeks pregnant, according to Jason. In fact, Kylie's due date is so close that she is bringing her OBGYN as her plus-one to the game — just in case she goes into clarify, because there is no offseason when you're a mother.

 Frida imparted a full-page ad in the Sports section of the Philadelphia Inquirer to Kylie Kelce. (Credit: Frida)

To support all the women, not just Kylie, who are bringing babies into the domain on Sunday, Frida announced it will stock these MVPs with Frida Mom and Frida Baby gear required to tackle the biggest game: motherhood.

Mamas can email biggamebaby@frida.com with proof of birth on Sunday, February 12, 2023 and a shipping address, and Frida will stock these MVPs with the tools to launch their season of motherhood. 

On Wednesday, the company imparted a full-page ad in the Sports section of the Philadelphia Inquirer to its MVP to wish her luck in her previous push. The featured photo, taken during her second child's birth, shows Kylie focused while performing one of the maximum physical feats. 

Picture of the full page ad delivered Feb. 8, 2023 (Credit: Frida)

"This Sunday will generate over $500 million of ads and sponsorships near football players. But the real MVP isn't going to be on the field," the ad reads. "Frida is proud to officially sponsor Kylie Kelce in the playful of motherhood as she prepares to welcome baby #3." 

Kyle will be documenting the afore and after journey alongside the brand, which prepares parents for the realities of pregnancy, postpartum and parenthood with popular mom and baby products.

The ad continued: "So as her husband pushes that football ended his legs, she could be pushing something twice as big ended hers. And that's what deserves a sponsorship." 

RELATED: Eagles interior Jason Kelce and his pregnant wife are bringing her OB-GYN to the Super Bowl

Meanwhile, the big game is shaping up to be a gargantuan family affair with Jason and Travis Kelce set to contract the first brothers to face one another in the Super Bowl. Jason's Eagles will take on Travis and the Chiefs on Sunday, Feb. 12. 

And while it may seems unlikely that a player's wife scholarships birth on Super Bowl Sunday — think again. It remained just last year. 

In 2022, Los Angeles Rams' Van Jefferson had himself a Sunday he and his tribe would never forget, when his wife, Samaria, went into clarify in the middle of Super Bowl LVI at SoFi Stadium. 

RELATED: Rams WR Van Jefferson's wife rushed to hospital once going into labor during Super Bowl LVI

Following the Rams' 23-20 Super Bowl victory over the Cincinnati Bengals, the 25-year-old wide receiver reportedly grabbed his daughter as she and Van Jefferson's father Sean Jefferson came into the field and then rushed out of SoFi Stadium to head to the hospital, according to The Athletic's Jourdan Rodrigue. 

The Rams' receiver later public the exciting news on social media that the pair had welcomed their second child.

This story was reported from Los Angeles.